Top 10 Best Marketing Tools for Instagram in 2024

Are you looking to grow your business or company on this social network? You could achieve it more easily and quickly if you use the best marketing tools for Instagram this year.

Here, we present the best ones; they are different solutions to boost your account and thus achieve the growth objectives of your project, business, or company.

Top 10 best free and paid Instagram marketing tools

In our selection of marketing tools for Instagram, you will find options to create exciting and visually appealing content, analyze and schedule publications, attract customers, and manage social networks.

Undoubtedly, these tools will allow you to increase the number of followers and boost your brand. Below, we identify what they are and their main features.


VSCO best marketing tools for Instagram

On Instagram, images are essential, and that's why VSCO is at the top of the list: it's a tool to take creativity to the next level.

It makes it easy to edit and share professional-looking photos and easy to use. It stands out for its complete preset library, mobile video editor with slow motion, cinematic effects to communicate moods, and much more.

Another great resource is its space to connect with creators worldwide to share and discover new photos. It offers a free plan for basic editing needs and a paid plan starting at $29.99 per year.

2. ScriptMe

ScriptMe best marketing tools for Instagram

Another helpful tool for creating content is ScriptMe's automated transcription, translation, and captioning service for videos.

Indeed, you know how essential captions are in Instagram videos. With this tool, you can generate them quickly and easily, and with its powerful editor, trim them and give them color, appearance, font, and perfect background.

With its ScriptMe Lite version, you can transcribe for free and unlimited for your social networks without the internet, and in its online version, ScriptMe has integrated service plans from $29 per hour.

3. Iconosquare

Iconosquare best marketing tools for Instagram

Iconosquare is one of the most popular Instagram marketing tools for efficiently managing the network.

Among other features, it provides data to monitor performance. You will know if the audience has grown if people have unfollowed you, and which publication has received more participation.

You can also plan and schedule publications in advance, manage all your accounts from a single panel, access automated reports, track competition, and more.

It has a 14-day free trial, and then you can choose a paid plan, starting at €49 per month.

4. SocialPilot

Social Pilot best marketing tools for Instagram

Social Pilot is another excellent social media management tool, offering a seamless social experience to grow your business.

It has robust features and stands out for its content library and automated calendar. It is possible to manage business and personal accounts from a single dashboard.

In addition, you can create and customize posts, add hashtags and tag other accounts, schedule posts at specific times, and have access to detailed reports to improve your Instagram marketing strategy.

They have a free trial of their services for 14 days, and then you can opt for their different plans, starting at $25 monthly.

5. Awario

Awario best marketing tools for Instagram

Want to know one of the best tools to track your progress on Instagram? Let us introduce it to you: it's Awario.

It tracks your mentions, comments, and hashtags and makes it easy to generate Leeds. Another use is to use the application to find the most influential people in your niche so you can interact and work collaboratively.

Likewise, it's great for analyzing the competition, knowing how they track their mentions and other essential metrics for marketing your brand.

It offers free trials and plans starting at $29 per month.

6. Agorapulse

Agorapulse best marketing tools for Instagram

Have you heard of Agorapulse? It is one of the best tools for effectively managing Instagram and other social networks. Having all your conversations in one place will make you better organized.

Plus, it's easy to schedule and publish reel content, videos, and stories to Instagram, TikTok, X (Twitter), Facebook, and LinkedIn, all in one platform. You can also set up workflows, share notes, and track actions and communications in real-time.

It also has other exciting functionalities, such as measuring campaign outcomes and quickly identifying which publications, conversations, and profiles generate traffic, leads, and sales.

Agorapulse is free to try for 30 days and has plans starting at €49 per month.

7. Buzzsumo

Buzzsumo best marketing tools for Instagram

Buzzsumo provides ideas for creating content and saving time. The tool allows you to identify high-traffic keywords, generate real content ideas, and drill down on any topic to create trends.

As you know, it is always essential to have data to evaluate strategies. This information informs you of cost per click, monthly search volume, and search trends to discover if your keywords are affected by trends or seasonality.

Additionally, it makes it easy to discover truly influential leaders and find ideas among numerous publications. You can experiment with Buzzsumo for free for 30 days and subscribe for $199 per month.

8. SocialBee

SocialBee best marketing tools for Instagram

SocialBee is designed to help manage content, marketing, scheduling, planning, and tracking on Instagram and other social networks.

It has a wide variety of design elements for lovely posts. It allows you to create multiple categories to organize and recycle content, edit posts with images, text, and links, and approve, reject, or assign posts to different networks.

It has other functionalities: custom posts, keyword search, schedule posts, receive notifications, import status on social networks, workspaces, integration with different third-party applications, and many more. That's why it is among our top ten best marketing tools for Instagram.

You can get a free trial for 14 days and offer plans starting at $29 monthly.

9. Canva

Canva best marketing tools for Instagram

Our list of the best marketing tools for Instagram could not miss Canva for its customizable templates. With these templates, you can add images and icons and experiment with filters to create attractive posts.

It is excellent for learning basic design concepts and creating impressive images easily and quickly, even without previous knowledge or experience.

It also stands out for its library of design elements, with plenty of photographs, illustrations, icons, and shapes that can be added to designs and give them a more professional look.

Canva is free for anyone, but if you need more features, plans start at $54.99 per year.

10. Gleam

Gleam - best marketing tools for Instagram

Gleam completes the top of the best marketing tools for Instagram because it makes it easy to find potential customers and grow through 4 applications:

  • Competitions: Organizing contests and sweepstakes drives user participation and obtains attractive and fun giveaways.
  • Rewards: offers millions of combinations of actions to create and unlock rewards.
  • Galleries: collect, select, and display valuable content.
  • Captures: delivers engaging messages, or subscription forms, to build email lists.

Free plan and pay-per-application pricing. Competitions app pricing is $10 per month.


Being one of the most efficient channels to position your brand, I advise you to use the best marketing tools for Instagram to achieve your goals, saving time and effort.

With the presented ones, you can generate appropriate content for your brand or market niche, successfully carry out successful campaigns, and manage your social networks.

Emil Nikkhah
Hi, I'm Emil Nikkhah.
For over 25 years, I have successfully built several television post-production companies.
Frustrated by the high cost and slowness of manual transcription and subtitling in this industry, we decided to create ScriptMe, a powerful software for automatic transcription and subtitling.
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