If you are in the world of B2B marketing or want to get into it, this article is for you. It will teach you useful tools for facing the complex challenge of selling to companies.
With these tools you will be able to implement practices and develop strategies to increase sales of your products or services, read on and learn about some of the best ones for 2024!
You face a more demanding audience when you aim to do business with companies. You need to have tools that allow you to reflect your brand with professionalism, communicate effectively and have the resources to convert leads into sales.
As it is generally a longer sales process, it will be helpful to have metrics to analyze and evaluate workflows and the results obtained.
B2B marketing tools can help with all this and more. Here are some of the best, with their most essential features.
HubSpot is a market leader with all-in-one marketing, sales and service software. Specifically in B2B marketing, it offers a business strategy for Inbound Marketing and HubSpot Academy for training.
It highlights HubSpot CRM (customer relationship management) to view leads, customers who have already bought, sales in progress and have the ability to generate value for them.
It also provides a lot of data to analyze and learn from the entire marketing process. As for pricing, it adapts to the needs, it has a free plan and others from $15 per month.
Salesforce is also a leader in customer relationship management solutions and has very interesting tools for B2B marketing, tailored to different industries.
Its CRM integrates all departments, including marketing, sales, commerce and services, to provide a single, shared view of each customer.
It makes it easy to conduct email campaigns, analyze data, personalize interactions, mediate customer learning and more. It has a 30-day free trial and plans starting at $25 per month.
Marketo offers a sophisticated platform to automate B2B marketing and deliver campaigns at scale with Marketo Engage.
It makes it easy to accelerate emails, deliver interactive webinars, scale chatbot responses for more customer engagement, use meeting scheduler to convert landing pages to meetings and more.
It excels with metrics to see the effectiveness of each piece of content, deep dive into journey analysis and get an integrated picture of the entire customer cycle. Pricing depends on requirements, number of users and specific features.
Pardot, is integrated with Salesforce and is now Marketing Cloud Account Engagement. It helps companies with B2B marketing create personalized experiences and build lasting customer relationships to increase conversions and accelerate sales.
It stands out as a tool focused on marketing automation and features an intuitive, easy-to-use email editor. It offers predictive analytics to analyze the impact of campaigns.
Its lead management is high level, with just a few clicks you can create landing pages and forms. Prices vary depending on needs, add-ons and applications.
Buffer is very complete for Community Managers, it is useful for creating attractive content and scheduling its publication on social networks. It distinguishes itself from other tools by being simple, practical and easy to use.
It responds to comments, creates customized landing pages, measures the performance of content on social networks, gives recommendations for the sales cycle and generates reports.
It offers a free plan and others starting at $6 per month for one channel.
Do you want to create more engaging and personalized experiences in your B2B marketing? Semrush can be the solution you need to increase your search presence, generate content ideas, study your competition, and evaluate results.
It has SEO tools and workflow, with which you can discover millions of international and local keywords, analyze backlink profiles, perform technical audits, create and track campaigns and more.
Offers free user plan for a single project and tracking of 10 keywords, other plans from $129 monthly.
LinkedIn is interesting because of the professional profile of its users and its large community (746 million in 2023). For this reason brands, businesses and companies have a B2B marketing strategy on this network.
Sales Navigator facilitates sales by establishing relationships with the right people. In addition, it quickly determines buyer interest and identifies the keys to establishing a good relationship.
It has virtual sales training capabilities and integrates with CRM to organize activities and free up time for selling. It offers a 14-day free trial and plans starting at $79.99 per month.
Mailchimp is email marketing software and makes it easy to create and track campaigns. It is intuitive and allows you to easily create and segment customers, create attractive emails, send campaigns and analyze performance.
It has applications and integrations to stores, accounting tools, social networks and more. And if you run out of ideas, you can call on their experts to design and implement beautiful, customized templates based on your brand.
It has free trial for 1 month, then you can opt for their plans starting at $6.50 per month.
If you are looking to increase the reach of your B2B marketing, grow on all social channels and increase your sales revenue, you could try Hootsuite.
Through its software you can design, schedule and publish content on networks. Create posts with their templates, write captions, hashtags and test more efficient workflows.
Additionally, set up Streams with industry trends and important accounts, realize what works with post reports and monitor trends, accounts and conversations in your industry. It has a 30-day free trial and different plans based on needs.
Canva is one of the most popular design platforms, with a very user-friendly interface, it offers a variety of useful features for B2B marketing.
It has an extensive library of professional templates for various purposes, including social media posts, brochures, and more. It has many customization options to adapt to brand identity and communicate your presence in all marketing materials.
It has collaboration features to streamline the design process, ensure efficient workflows, and integrate seamlessly with social media platforms. Offers free and team plan for $130 per year.
When looking to trade with companies, one B2B marketing strategy is internationalization and ScriptMe makes it possible. It is a service for transcribing, subtitling and translating, with which you will be able to generate attractive content for different audiences in more than 30 languages.
It also offers you access to shared workspaces, the ability to add collaborators as you wish and excellent business support.
B2B marketing tools allow you to differentiate yourself from competitors by opening more sales channels, gaining visibility, and optimizing the entire sales process.
Their implementation adds value regardless of the company or enterprise's scale because it facilitates innovation, learning from all stakeholders, and optimizing management.
We have presented our top B2B marketing tools. Although some are all-in-one (such as HubSpot and Salesforce, for example), it can be difficult to choose just one. There are tools with specific focuses that add a lot of value (among others, Mailchimp, Canva, or ScriptMe).
You can consider analyzing what each one offers you and decide to integrate several technologies. This will allow you to perfect your marketing strategy and achieve your goals.
If you need to maximize resources and generate maximum value, the free versions of some tools provide interesting functions for carrying out your B2B marketing.
